The Mr. Men Bookmobile will be traveling across the UK this summer giving away 10,000 books to encourage more reading opportunities for children of all backgrounds.

The five-day tour has been organized with our friends over at Haliborange giving away free books and vitamins. The event aims to support children’s reading and cognitive development and help parents and children spend more time reading over the summer holidays. With help from celebrity Rochelle Humes at the event in London, we will be inviting families and children to come along and pick up their free Mr. Men book and vitamin samples throughout the five-day tour. There will also be the chance to meet a 3D life-size Mr. Strong, who can be brought to life using AR technology.


Appearances will be made in London, Peterborough, Manchester, Nottingham, and Bradford from 28th August to 1st September. Please see below for more details:

  • Tuesday 28th August: London (South Bank near Gabriel’s Pier) SE1 9PE (from 10am)
  • Wednesday 29th August: Bradford (City Park, Next to Bradford City Hall) BD1 1UH (from 10am)
  • Thursday 30th August: Manchester (St. Peter’s Square, outside Central Library) – M2 5PD(from 10am)
  • Friday 31st August: Nottingham (Speaker’s corner in the Market Square) NG1 2AS (from 10am)
  • Saturday 1st September: Peterborough (outside Queensgate Shopping Centre) PE1 1NWA (from 10am)
The Mr. Men and Little Misses hope to see you there!